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	<title>Marketing meets technology &#187; Mostly Marketing</title>
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	<link>http://Rstoeber.com/blog</link>
	<description>Random ideas that might even help your business</description>
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		<title>Testing paid online advertising</title>
		<link>http://Rstoeber.com/blog/2010/07/23/testing-paid-online-advertising/</link>
		<comments>http://Rstoeber.com/blog/2010/07/23/testing-paid-online-advertising/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 16:35:03 +0000</pubDate>
		<dc:creator>moderator</dc:creator>
				<category><![CDATA[Mostly Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>

		<guid isPermaLink="false">http://Rstoeber.com/blog/?p=568</guid>
		<description><![CDATA[Advertising, when done correctly, is part art and part science. Unfortunately most small businesses only consider the art &#8211; they spend money on design services, copywriters, color selections and logos. Completely ignored is the science: documenting and measuring user actions, analyzing results, feedback loops. Today&#8217;s guest contributor, Sara Morgan, is an author and marketing consultant. [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The business case for the iPad &#8211; Part 2</title>
		<link>http://Rstoeber.com/blog/2010/04/11/the-business-case-for-the-ipad-part-2/</link>
		<comments>http://Rstoeber.com/blog/2010/04/11/the-business-case-for-the-ipad-part-2/#comments</comments>
		<pubDate>Sun, 11 Apr 2010 22:29:26 +0000</pubDate>
		<dc:creator>moderator</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Mostly Marketing]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[tablet]]></category>

		<guid isPermaLink="false">http://Rstoeber.com/blog/?p=512</guid>
		<description><![CDATA[Looking at the iPad from all sides Read part 1 of this review. The iPad has been available for a little over a week and Apple just announced that they have to delay international sales because demand in the US has been much greater than expected &#8211; apparently over 500,000 were sold in the first [...]]]></description>
		<wfw:commentRss>http://Rstoeber.com/blog/2010/04/11/the-business-case-for-the-ipad-part-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Location services are interesting, but do they have value for your business?</title>
		<link>http://Rstoeber.com/blog/2010/03/13/location-services-are-interesting-but-do-they-have-value-for-your-business/</link>
		<comments>http://Rstoeber.com/blog/2010/03/13/location-services-are-interesting-but-do-they-have-value-for-your-business/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 19:58:49 +0000</pubDate>
		<dc:creator>moderator</dc:creator>
				<category><![CDATA[Mostly Marketing]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[geolocation]]></category>
		<category><![CDATA[location]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Social networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://Rstoeber.com/blog/?p=441</guid>
		<description><![CDATA[With the rapid proliferation of smartphones (Apple&#8217;s iPhone, Palm Pre, Blackberry, Google Android phones) people are suddenly broadcasting their location wherever they go. There&#8217;s an obvious benefit when emergency services need to find you following an accident, but it also presents some disturbing security implications. Ignoring the police and stalkers for now let&#8217;s take a [...]]]></description>
		<wfw:commentRss>http://Rstoeber.com/blog/2010/03/13/location-services-are-interesting-but-do-they-have-value-for-your-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Printed word not dead yet just getting harder to create</title>
		<link>http://Rstoeber.com/blog/2010/01/16/printed-word-not-dead-yet-just-getting-harder-to-create/</link>
		<comments>http://Rstoeber.com/blog/2010/01/16/printed-word-not-dead-yet-just-getting-harder-to-create/#comments</comments>
		<pubDate>Sat, 16 Jan 2010 21:41:09 +0000</pubDate>
		<dc:creator>moderator</dc:creator>
				<category><![CDATA[Mostly Marketing]]></category>
		<category><![CDATA[Acrobat]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[output]]></category>
		<category><![CDATA[PDF]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[printing]]></category>

		<guid isPermaLink="false">http://Rstoeber.com/blog/?p=425</guid>
		<description><![CDATA[pdfmyurl During the &#8217;90s, computers made training manuals and technical books obsolete. During the oughts, PowerPoint made printed presentations obsolete. Over the next few years, e-readers will make paper news and fiction obsolete. But once in a while you still need to print things, or just distribute a copy of something where Internet access is [...]]]></description>
		<wfw:commentRss>http://Rstoeber.com/blog/2010/01/16/printed-word-not-dead-yet-just-getting-harder-to-create/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Ads gone wild &#8211; bad, good and not quite Taylor Swift</title>
		<link>http://Rstoeber.com/blog/2009/11/27/ads-gone-wild-bad-good-not-quite-taylor-swift/</link>
		<comments>http://Rstoeber.com/blog/2009/11/27/ads-gone-wild-bad-good-not-quite-taylor-swift/#comments</comments>
		<pubDate>Sat, 28 Nov 2009 02:01:05 +0000</pubDate>
		<dc:creator>moderator</dc:creator>
				<category><![CDATA[Mostly Marketing]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[barcode]]></category>
		<category><![CDATA[esquire]]></category>
		<category><![CDATA[forbes]]></category>
		<category><![CDATA[magazine]]></category>

		<guid isPermaLink="false">http://Rstoeber.com/blog/?p=318</guid>
		<description><![CDATA[Newspapers and magazines are struggling to keep customers spending money on their paper products while both readers and advertisers are quickly turning to online news, commentary and fiction. So it&#8217;s interesting to watch publishers adapt to this new world, testing technologies to draw in readers and trying to keep their ad revenue flowing. Three magazines [...]]]></description>
		<wfw:commentRss>http://Rstoeber.com/blog/2009/11/27/ads-gone-wild-bad-good-not-quite-taylor-swift/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Voice teaches your old phones some new tricks</title>
		<link>http://Rstoeber.com/blog/2009/09/29/google-voice-teaches-your-old-phones-some-new-tricks/</link>
		<comments>http://Rstoeber.com/blog/2009/09/29/google-voice-teaches-your-old-phones-some-new-tricks/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 20:05:31 +0000</pubDate>
		<dc:creator>moderator</dc:creator>
				<category><![CDATA[Mostly Marketing]]></category>
		<category><![CDATA[cell]]></category>
		<category><![CDATA[cell phone]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Voice]]></category>
		<category><![CDATA[phone]]></category>
		<category><![CDATA[telephone]]></category>
		<category><![CDATA[voice]]></category>
		<category><![CDATA[voice mail]]></category>
		<category><![CDATA[VoIP]]></category>

		<guid isPermaLink="false">http://Rstoeber.com/blog/?p=265</guid>
		<description><![CDATA[&#160; Most of the excitement about telephones these days concerns the iPhone, Palm Pre, Android phones and similar small computers. These devices let you browse Web sites, check your e-mail, make appointments in your calendar, watch the latest You Tube videos, listen to music, take pictures, make movies, direct you to your next meeting with [...]]]></description>
		<wfw:commentRss>http://Rstoeber.com/blog/2009/09/29/google-voice-teaches-your-old-phones-some-new-tricks/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>CrossLoop screen sharing improves phone meetings</title>
		<link>http://Rstoeber.com/blog/2009/08/07/crossloop-screen-sharing-improves-phone-meetings/</link>
		<comments>http://Rstoeber.com/blog/2009/08/07/crossloop-screen-sharing-improves-phone-meetings/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 23:59:18 +0000</pubDate>
		<dc:creator>moderator</dc:creator>
				<category><![CDATA[Mostly Marketing]]></category>

		<guid isPermaLink="false">http://Rstoeber.com/blog/?p=246</guid>
		<description><![CDATA[Have you ever been on the phone with a client across the country when you wanted to show them something on your computer? You can try reading the URL. (Me: type this URL. Client: what&#8217;s a URL? Me: nevermind. in the address bar of your browser, type httpcolonslashslashwww&#8230; Client: wait. what&#8217;s a colon?) But that&#8217;s [...]]]></description>
		<wfw:commentRss>http://Rstoeber.com/blog/2009/08/07/crossloop-screen-sharing-improves-phone-meetings/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Twitter guide for business</title>
		<link>http://Rstoeber.com/blog/2009/07/27/twitter-guide-for-business/</link>
		<comments>http://Rstoeber.com/blog/2009/07/27/twitter-guide-for-business/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 15:53:21 +0000</pubDate>
		<dc:creator>moderator</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Mostly Marketing]]></category>

		<guid isPermaLink="false">http://Rstoeber.com/blog/?p=242</guid>
		<description><![CDATA[Twitter offers a free, downloadable guide for business users.]]></description>
		<wfw:commentRss>http://Rstoeber.com/blog/2009/07/27/twitter-guide-for-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Common questions about online marketing</title>
		<link>http://Rstoeber.com/blog/2009/04/10/common-questions-about-online-marketing/</link>
		<comments>http://Rstoeber.com/blog/2009/04/10/common-questions-about-online-marketing/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 22:01:25 +0000</pubDate>
		<dc:creator>moderator</dc:creator>
				<category><![CDATA[Mostly Marketing]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[page rank]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://Rstoeber.com/blog/?p=166</guid>
		<description><![CDATA[We answer a lot of questions every week about online marketing. Those conversations usually start with something like: Why doesn&#8217;t my Web site show up in a Google search? Why do my competitors all rank above my Web site? Why don&#8217;t I get any leads from the Internet? The leads I get from the Internet [...]]]></description>
		<wfw:commentRss>http://Rstoeber.com/blog/2009/04/10/common-questions-about-online-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social media and your business</title>
		<link>http://Rstoeber.com/blog/2009/02/20/social_media_and_your_business/</link>
		<comments>http://Rstoeber.com/blog/2009/02/20/social_media_and_your_business/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 18:54:00 +0000</pubDate>
		<dc:creator>moderator</dc:creator>
				<category><![CDATA[Mostly Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Social networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://Rstoeber.com/blog/?p=86</guid>
		<description><![CDATA[&#160; Everywhere you look these days there are stories about social media in general, and Twitter in particular. Just a few examples are: Forbes, The Wall Street Journal, Advertising Age (here, here, here, and many more). Nobody knows where this is all heading and there isn&#8217;t any road map to help guide your particular business. [...]]]></description>
		<wfw:commentRss>http://Rstoeber.com/blog/2009/02/20/social_media_and_your_business/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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