Marketing meets technology

Guy Kawasaki came up with this excellent idea several years ago.  It’s very simple and easy to follow, but not many people get it, so I continue sitting through long presentations, with unreadable fine print on the screen, that the presenter reads to the audience.  If it’s a sales presentation I’ve been very tempted to throw him out.  Unfortunately, in many business situations that’s not a practical option so I’ll just do what I can to spread the word.

Here is the basic rule:

"A PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points."

Think of it as the "elevator pitch" applied to a larger audience.

Here’s the link to the full description:

http://blog.guykawasaki.com/2005/12/the_102030_rule.html

For the sake of your audience, please follow these rules.  You never know, it might make you a better sales person.

Send in your comments if you have tried this in real life.  I’d love to get your positive, and negative feedback.