Guy’s 10/20/30 rule of PowerPoint presentations
Guy Kawasaki came up with this excellent idea several years ago. It’s very simple and easy to follow, but not many people get it, so I continue sitting through long presentations, with unreadable fine print on the screen, that the presenter reads to the audience. If it’s a sales presentation I’ve been very tempted to throw him out. Unfortunately, in many business situations that’s not a practical option so I’ll just do what I can to spread the word.
Here is the basic rule:
"A PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points."
Think of it as the "elevator pitch" applied to a larger audience.
Here’s the link to the full description:
http://blog.guykawasaki.com/2005/12/the_102030_rule.html
For the sake of your audience, please follow these rules. You never know, it might make you a better sales person.
Send in your comments if you have tried this in real life. I’d love to get your positive, and negative feedback.